Read The Media Handbook Routledge Communication Series Helen Katz Books
Download As PDF : The Media Handbook Routledge Communication Series Helen Katz Books
The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical changes in how advertising in various media is planned, bought, and sold by today’s industry professionals. Author Helen Katz looks at the larger marketing, advertising, and media objectives, and follows with an exploration of major media categories, covering paid, owned, and earned media forms, including digital media. She provides a comprehensive analysis of planning and buying, with a continued focus on how those tactical elements tie back to the strategic aims of the brand and the client.
Also available is a Companion Website that expands The Media Handbook’s content in an online forum. Here, students and instructors can find tools to enhance course studies such as chapter overviews, PowerPoint slides, and sample questions.
With its emphasis on real-world industry practice, The Media Handbook provides an essential introduction to students in advertising, media planning, communication, and marketing. It serves as an indispensable reference for anyone pursuing a career in media planning, buying, and research.
Read The Media Handbook Routledge Communication Series Helen Katz Books
""Product details
|
The Media Handbook (Routledge Communication Series) (9781138689169) Helen Katz Books Helen Katz,The Media Handbook (Routledge Communication Series),Routledge,1138689165,Advertising Promotion,Communication Studies,Industries - Media Communications,Advertising media planning,Advertising media planning.,Marketing channels,Marketing channels.,Mass media and business,Mass media and business.,Advertising industry,Advertising media planning.,BUSINESS ECONOMICS,BUSINESS ECONOMICS / Advertising Promotion,BUSINESS ECONOMICS / Industries / Media Communications,Business Economics/Industries - Media Communications,Business / Economics / Finance,Business/Economics,Communication Studies,Helen Katz,Industries,Industries - Media Communications,LANGUAGE ARTS DISCIPLINES,LANGUAGE ARTS DISCIPLINES / Communication Studies,Language Arts Disciplines/Communication Studies,Marketing channels,Marketing channels.,Mass media and business,Mass media and business.,Media Communications,Media studies,Non-Fiction,Scholarly/Graduate,TEXT,Textbooks (Various Levels),United States,advertising media planning,advertising media planning; Helen Katz; media buying; media handbook; media planning; media selection; communication studies; digital media; marketing,digital media,marketing,media buying,media handbook,media planning,media selection,BUSINESS ECONOMICS / Advertising Promotion,BUSINESS ECONOMICS / Industries / Media Communications,Business Economics/Industries - Media Communications,LANGUAGE ARTS DISCIPLINES / Communication Studies,Language Arts Disciplines/Communication Studies,Business / Economics / Finance,Business Economics,Business/Economics,Advertising industry,Media studies
The Media Handbook Routledge Communication Series Helen Katz Books Reviews
-
0 Response to "≫ Read Online The Media Handbook Routledge Communication Series Helen Katz Books"
Post a Comment